Vision

Design conveys the vision of the strategy. When I choose the elements of my design, my goal is to show them an experience that resonates with the main message. UI/UX, Graphics, Logos—all of it makes conversation on the vision.

Creation

Designers create something tangible from the storming ideas in people's heads. There is a form for every brand, mission, idea, and person. Innovative design is an expression of creativity and strategy.

Emotion

Focusing on the emotional impact of a design is something that I always have in the front of my mind. What kinds of feelings do I want to create in the aspects of my design? I bridge emotion with vision for a memorable experience.

Imagining a gamer's World

Daybreak Game Company

Previously known as Sony Online Entertainment, Daybreak Games has a rich history within the video game industry. From the release of worldwide MMORPG, Everquest ™ in 1999 to their alpha-released zombie shooter H1Z1 ™, Daybreak is still rising into the minds of gamers.

I designed different internal marketing reports and other deliverables that resulted in efficient communication between the PR & Events team and the rest of the company. I had the unique opportunity to help organize PR strategies during a time when the company's CEO stepped down, DDOS attacks brought down game servers, hackers exposed confidential employee records, the hiring of a new PR agency, and the entire company was going through rebranding.